Luxury goods marketing to Gen Y - that different from our parents?

Interesting article written by Duke Greenhill (CEO of Greenhill+Partners) about how the marketing strategy of luxury goods needs to shift between generations. While Gen Y is questioning the origin of goods more so than their parents, think he is underestimating how much Millennials still want to be in the "I can" group while knowing there are those still in the "I can't". Marketing will still need to be grounded in the idea that products can improve your place in society and there must be an "other" for that principle to hold. 

http://mashable.com/2012/04/07/luxury-brands-millennials/